Strategy starts with insight, it allows us to understand the situation. Your perceptions and aspirations. Your competitors' position. Your position. The clear space you could own. You get to understand the potential of you.
We break strategy down into two broad phases.
The first phase gathers, analyses, reports and recommends. It could include defining research aims, stakeholder engagement, evaluation of competition and reviewing existing research and reports. It ends with analysis and recommendations on potential brand positions that could be occupied.
The second phase requires much more client involvement as potential positions are discussed, shortlisted and refined ready for testing. A final position would be built out to include a finalised brand narrative, brand map, messaging matrix and real examples of how the brand idea will be brought to life in internally and externally facing communications. We also show examples of how the idea will impact on brand visual and verbal identity.
Our approach naturally leads into brand design which leads into brand delivery.
Our approach is simple. When we have the idea we craft it into a brand identity, paying equally as much attention to the verbal and the visual aspects. We believe that what you say is as important as what you see. We ensure the elements of the brand work together to form an identity that is not only recognisable but also echoes your brand position. Brand identities in today’s environments have to be static, dynamic, sometimes sonic and on occasions all of the above. We make sure your identity works in every situation.
- Language Guidance
- Brand Guidelines
- Print Communication
- Way finding
- Interior & Exhibition Graphics
- Animation & Motion Design
- Website Design
- Website Development