West Midlands Investment Prospectus

The West Midlands is the UK’s second largest city region and home to 4.6 million people. For centuries it’s been the strategic heart of the UK, an entrepreneurial hub for transport, logistics, manufacturing, trade and innovation.

From minting the first modern coin to being the UK’s first test bed for 5G, the West Midlands continues to lead. It’s the fastest growing area in Europe and this Investment Prospectus highlights why. It’s an invitation to global pioneers to get involved, invest and MAKE THEIR MARK like thousands of others have in the past.

Working with two partners, Heavenly and ING. we told the pioneering story of the West Midlands in a way that reaches out to global investors and makes a compelling case to invest in the region.

The message is very clear, THE TIME TO INVEST IS NOW. With strong strategic leadership, a resilient economy and a region primed for unprecedented growth, we made the point that there has never been a more exciting time to invest.

The prospectus was aired at MIPIM 2019, Cannes, France, the world’s premier real estate event. It attracts the most influential players from all sectors of the international property industry. The prospectus was used to sell the regions potential and the £10b of current investment opportunities that are available to prospective investors.

The Investment prospectus is more than a brochure, it’s a powerful story that convincingly answers the question of why invest in the West Midlands.

Andy Street, the Mayor of the West Midlands and former Managing Director of John Lewis, personally endorsed the prospectus and is proudly using it to showcase the great opportunity there is in this region.