An earlier strategic project saw ‘Makers of Britain’ chosen as the positioning for Greater Birmingham because of its reputation of being a hub for innovation, creativity and manufacturing. Brilliance has always thrived in Greater Birmingham, it is a place where you can really make your mark as thousands of others have done in the past and are still doing today, both locally and internationally.
The notion of ‘Make your Mark’ embodied the spirit and tactility of ‘Makers of Britain’, so was chosen as the verbal anchor and guiding statement for the exhibition stand.
The stand's job was to showcase and encourage. Showcase Greater Birmingham as a dynamic global region that has already attracted considerable investment and is rapidly growing. Encourage investors to make their mark in Greater Birmingham.
Bold typography and strong colours were paired with a simple, clean design style that was distinctive and had stand-out.
The stand was considered to be one of the best designed at the event and it attracted double the amount of visitors and genuine leads compared to previous years.